Austin newspaper honors Texas’ social media elite during SXSW
Sunday night, as South by Southwest Interactive hit its stride, the Austin American-Statesman honored the top social media users in Texas. I came up with this idea as a way to show off all the good...
View ArticleNew Tricks: Rules of engagement: How journalists can – and should – respond...
Traveling to different newsrooms is a big part of my job, and no two newsrooms are completely alike. I’m an evangelist not just for social media tools, but getting newsrooms and news organizations to...
View ArticleNew tricks: Build community around breaking news
On Old Media, New Tricks, we’ve helped you grow the digital connection with your audience through niche news sites, closely moderated comment boards, Twitter and other tools out there. But once you get...
View ArticleAnswering the New York Times’ Twitter question
Tuesday afternoon, someone previously unknown to the Twitter world, Jennifer Preston, jumped into the fray with this tweet: “Hi, I’m the NYT’s new social media editor. More details later. How should...
View ArticleNew Tricks: Create a persona for your online news brand
The social media space can be tough to navigate at times. You’ll probably be called out at one point or another — assuming you’re doing your job right — in public. This is why before you put your news...
View ArticleOld Media vs. New Media: Battle to the death?
The media landscape continues to change, but that doesn’t mean it’s a fight-to-the-death between Old Media and New Media. TechCrunch’s Robin Wauters took Old Media to task for not being quick enough to...
View ArticleWill you pay for The New York Times online?
When The New York Times starts charging for frequent access to its online content starting in 2011, will enough people pony up to make up for lost advertising revenue? Obviously, that’s the big...
View ArticleNewspapers and location: Going out with Gowalla
This morning, the Austin American-Statesman began a collaboration with Gowalla, the social media startup that uses GPS-enabled phones to help people explore their cities. A few larger media outlets...
View ArticleGroupon inks McClatchy deal
This deal just makes sense all around. Mashable is reporting that The McClatchy Company has inked a deal with Chicago-based coupon provider Groupon. While we wonder what the business terms of the...
View ArticleNewspapers on Twitter, ranked by followers
Inspired by this interesting but flawed effort to measure U.S. newspaper Twitter followers, I scoured the Twittersphere to come up with an exhaustive list of Twitter followers for as many U.S....
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